^ Click on each title to explore
Director, UX and Community Strategy Lead at Trust Bank Singapore, Nov 2021 to present
<aside> 🏆 Helped launch a digital bank by managing the beta customers, organising testing and feedback to the relevant teams, to create the seamless banking sign-up experience on the app that got 700K people onboarded within 3 minutes. Continued to grow the UX research practice, coaching and enabling non-researchers to conduct simple user research in a highly regulated environment. #14 in the World’s Top 50 Digital Banks by The Digital Banker
</aside>
Master of Science in Information Systems at Nanyang Technological University (NTU) in Singapore, Class of 2021
<aside> 📢 Conducted user interviews to gather requirements, designed a Wizard-of-Oz prototype using the Octalysis gamification design framework, and usability tested it with users for my dissertation titled: "Improving the socialization of new hires using gamification in remote working environments".
</aside>
Product Manager (Engagement) at GoBear in Singapore, 2020-2021
Head of Research at GoBear in Singapore, 2019-2020
UX Manager at GoBear in Singapore, 2017-2019
Senior UX Research Consultant at Objective Experience in Singapore, 2016-2017
CX Consultant at Objective Experience in Singapore, 2014-2016
Research Assistant at Centre of Social Media Innovations for Communities, NTU in Singapore, 2011-2014
2nd Upper Class Honours Degree in Bachelor of Arts (Psychology) at Monash University in Melbourne, 2007-2010